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Common questions

What operators, transport authorities, vendors and consultancies usually ask us before a first call.

Questions by topic

Working with us

Where does a project start?

Usually with a review of your sales channels, systems and data. You get a costed, phased plan and decide whether to go on. If you already know the one piece of work you need, we scope that on its own.

How much does a review cost?

From £2,000. The smallest review takes two days. A larger business, more complex systems or a deeper review take longer, and we give you the cost before we start.

How much do builds and integrations cost?

We scope each one on request. They range from a few thousand pounds for a single integration to over £100,000 for a large programme. A regional trip planner is usually over £20,000, and a full booking integration well over £50,000. Each phase has its own scope and cost, agreed before it starts, so you commit to one phase at a time.

What does a review cover?

We shape each review around the systems you want looked at. It can cover ticket sales and commission by channel, your online booking against competitors, real-time information and data feeds, your visibility in search, maps and AI agents, and how your systems and suppliers connect. Each review ends with a business case and a phased roadmap.

Who owns the code and the data?

You get the documentation every time we hand a system over. The code comes with it where the project allows it, and we agree that at the start. We also agree at the start how your data is returned or deleted when the work ends.

Do you work outside the UK?

Yes. Airport Bus Express runs in London, Milan and Dublin, and we have worked with US transit agencies including GoTriangle and San Diego MTS.

What do AI agents have to do with transport?

AI agents can only plan and book trips with data they can reach. We make your timetables, availability, fares and booking usable by them, through MCP and A2A.

Operators

Do we keep our own team?

Yes. We work alongside your team, and when a system is built we can hand it over to them with its documentation.

Can you take over a system another supplier built?

Yes. We take it over, then host, monitor and fix it.

Online travel agents take commission on our tickets. Can you help us sell direct?

We work out what each sales channel costs you, then build the booking storefront to sell direct.

Our booking, payment and live data systems don't share data. Can you fix that?

Yes. We connect booking, payment, journey planning, real-time and operations systems from different suppliers, and the data between them.

Transport authorities

How can we buy from you?

If the work is below the value your rules let you award directly, such as a review from £2,000, you can contract with us directly. For larger work, we bid in your tenders and quotation requests. We aren't on any public framework yet, so when you buy through one, we work as a subcontractor to a supplier on it.

Our timetables are wrong or missing in Google Maps. Can you fix that?

Yes. We create, convert, check and publish your timetable and real-time data: GTFS and GTFS-Realtime first, plus NeTEx and SIRI.

Can you help us meet the National Transit Database's GTFS requirement?

Yes. Agencies that report to the NTD must publish a GTFS feed for their fixed-route services. We create, check and host those feeds and keep them current.

Can you design what our real-time screens show?

Yes. We design and build real-time displays, live maps and trip planners, fed from your GTFS-Realtime or SIRI data.

Vendors and consultancies

Can you take on one part of a bigger project?

Yes. A defined piece of work, such as an integration, a data feed or a booking flow. We agree the scope and cost before we start, work to your plan alongside your team, and support our part after launch.

Can you work as a subcontractor under our contract?

Yes. We work to your plan, your project tools and your reporting, and under your brand if you need it. We worked this way for Mecatran on the trip planner for Embark, the transit agency for Oklahoma City.

Security, data and accessibility

Are you certified to ISO 27001?

Not yet. We follow its controls where they apply to a team our size, and we agree how personal data is handled under UK and EU GDPR at the start of each project.

Do card details pass through your systems?

No. Card details go into the payment provider's own hosted fields, so they never reach your servers or ours. That keeps your PCI DSS scope small.

Which accessibility standard do you work to?

We aim for WCAG 2.2 AA on new work and test against it. That level also covers WCAG 2.1 AA, the level the ADA Title II rule sets for US public bodies' websites and apps, and the WCAG 2.0 AA web standard in Section 508.

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